Our Approach

Our multidisciplinary team consists of people from different ages, cultural backgrounds and professional expertise. We are passionate about innovation, sustainability and building a conscious community.

At the same time, we are concerned about the negative consequences of fast fashion. We believe in prolonging the lifecycle of clothes – not only as a conscious choice, but as a business model.

For any successful innovation, interaction with the community is crucial. Therefore, we apply a lean start-up approach together with design thinking.